As being an authority, you will want to share custom content that relates instantly to your audience. You should use article, videos, blogs, and infographics to illustrate your point. This content you show to them should enable them to for some reason, in which you can ask their opinions over a certain subject which allows you to further get in touch with them. While there will not be any financial profit from this sort of interaction you might be building a solid relationship with your audience.
http://bluecatmedia.blogspot.co.uk/2016/01/getting-your-social-media-sorted-for.html
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